The Brains behind Smart Customer Targeting
Learn how we built a product recommendation system using neural networks.
Author: Lebesgue
The Power of Smart Customer Targeting
Over the years, personalization has become a huge and inevitable part of any e-commerce business. Customers expect your marketing to be personal, so every interaction needs to be tailored to their personality and preferences.
How Acquisition Campaigns Influence Brand Awareness?
Based on how well a campaign’s target audience is familiar with the product/brand, marketing campaigns can be roughly divided into two groups: Acquisition campaigns & Retargeting campaigns
The magic formula for interpreting CPC figures in Google Ads
If you've ever wondered how to use CPC data to analyze campaign performance, we have something that can help.
Facebook Ad Optimization: Page views vs. conversions
If you’re running a new campaign on Facebook and you’re unsure about which optimization strategy to use - you’ve come to the right place.
Fix ‘Limited by Budget’ Status on Google Ads
In this article, we explore ways of increasing the budget for campaigns whose delivery is limited by the daily budget.
The mathematics behind RAPP’s retention prediction
In order to explain how we calculate expected retention and expected customer lifetime value (eCLV) for subscriptions we will take a tour through our imaginary shop named Charlie’s chocolate store.
Customer lifetime value for subscription businesses
Do you have a clear picture of your future earnings and make plans accordingly? We explain why thinking ahead is crucial for subscription businesses.
COVID-19 impact on Facebook advertising
In this article, we’ll try to answer how the effects of virus COVID-19 impact behaviour on social networks - from digital advertising and eCommerce point of view.