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COVID-19 impact on Facebook advertising
August 28, 2020
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Lebesgue
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Facebook Ads
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CAC
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conversion rate
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cost per click
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COVID-19
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CPC
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CPM
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CR
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customer acquisition cost
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Decrease in performance
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Facebook Ads
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ROAS
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In this article, we’ll try to answer how the effects of virus COVID-19 impact behaviour on social networks - from digital advertising and eCommerce point of view.
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