At Lebesgue, we exist for one simple reason: to give every e-commerce business clear, straightforward help to understand its marketing and achieve real growth. We believe you should be able to ask your data, “What changed, and why?” and get a direct answer.
With that mission in mind, we’re thrilled to announce our latest analytics feature: Delta! Alongside this, we have a key update for Amazon sellers and new, flexible pricing for Le Pixel.
Let’s take a look at what’s new.
Introducing Delta: Your Business Breakdowns Tool
Ever had a great sales month and wanted to know exactly how to repeat it? Or a slow week where you needed to pinpoint the cause, fast? Delta is built to answer these questions.
- What It Is: Lebesgue Delta is a powerful new feature that allows you to compare any two time periods side-by-side across all your connected data. Compare this week to last week, this month to last year, Black Friday to a regular sales period – any two you choose.
- Why It Helps You: It helps you instantly spot trends, understand revenue drops or gains, and find the key drivers behind your business performance. No more guessing; just clear, data-backed answers.
Key Components of Delta
- Detailed Metrics Comparison
- What’s New: See all your key business metrics in a simple table, comparing Period A to Period B. We show you the percentage and absolute change, and also add an Impact Level (low, medium, or high) to show you which changes mattered most to your bottom line.
- Why It Helps You: You can instantly see not just what changed, but how important that change was, helping you focus on what needs your attention first.
- Sales Distribution Analyzer (Gini Coefficient)
- What’s New: This sounds complex, but it’s a simple, smart way to see how evenly your sales are spread across your products or regions. Think of it as a check to make sure you don’t have all your eggs in one basket.
- Why It Helps You: It helps you spot risks from being over-dependent on a single best-selling product and find opportunities to balance your sales for more stable, long-term growth.
- Deep Dives into Your Business Categories
- What’s New: Our CategoryAnalyzer lets you compare performance within specific areas like Discount Codes, Marketing Channels, Products, and geographic regions. See which discount codes performed best, which marketing channels are driving real growth, and which products are your stars (or are being held back by stockouts).
- Why It Helps You: This granular view helps you make better decisions everywhere, from your promotional strategy and ad budget allocation to your inventory management.
- Coming Soon: AI Insights with Henri
- What’s Next: Soon, our AI assistant, Henri, will connect to Delta to proactively give you key observations on significant performance changes. Imagine getting an alert like, “Your revenue dropped 15% this week, driven by a decrease in AOV from your Meta campaigns.”
- Why It Helps You: This future update will bring you automated, timely alerts, allowing you to respond to issues and opportunities even faster.
More Updates Now Live!
Alongside Lebesgue Delta, we’ve rolled out two other important updates:
- Better Custom Costs for Amazon Sellers
- What’s New: You can now set custom costs as a percentage of your Amazon seller revenue.
- Why It Helps You: This allows Amazon sellers to more accurately reflect costs that are based on revenue (like certain seller fees), giving you much better insights into your true profitability and margins on the platform.
New, Flexible Le Pixel Pricing
- We have updated Le Pixel pricing:
- What’s New: We’ve introduced new tier-based pricing for our first-party tracking solution, Le Pixel.
- Why It Helps You: The new structure provides more flexible and scalable options for businesses of all sizes. Plans for Le Pixel’s powerful first-party attribution now start as low as $99/month, and our Data Enricher feature starts at $149/month.
Explore These New Ways to Grow Your Business
These updates are live in your Lebesgue account now, ready to give you an even clearer, more powerful view of your e-commerce business. We build these tools to help you succeed, and we’re excited for you to try them.
