CPM (cost per thousand impressions) is a metric that measures the cost of an advertising campaign for every thousand ad impressions. A CPM varies depending on the industry, ad format, and targeting.

A general rule of thumb is that a lower CPM is considered better than a higher CPM. A CPM of $5 or less is considered to be a good CPM. However, it’s important to note that a low CPM doesn’t necessarily mean that a campaign is performing well, it’s important to take into account other metrics such as click-through rate (CTR) and conversion rate to get a full picture of the performance of an ad campaign.

For example, if you are in a very competitive industry with high ad costs, a CPM of $10 or $15 may be considered good. On the other hand, if you are in a less competitive industry, a CPM of $5 or less may be more appropriate.

Ultimately, a good CPM is one that is in line with your campaign goals and budget. It’s important to note that CPM can fluctuate depending on many factors, such as targeting, ad format, and placement. It’s essential to monitor your campaign’s performance and optimize it accordingly to achieve better results.

Customer lifetime value (CLV) is an important metric for businesses because it measures the total amount of revenue that a customer will generate for a business over their entire relationship with that business. There are several reasons why CLV is important:

1. Helps to inform marketing and sales strategies: Knowing the CLV of a customer can help businesses to understand how much they can afford to spend to acquire new customers, and how much they should invest in retaining existing customers.
2. Indicates customer loyalty: CLV can indicate how loyal a customer is to a business, which can help businesses to identify and target the most valuable customers.
3. Helps to predict future revenue: CLV can help businesses to predict future revenue by providing an estimate of how much revenue a customer will generate over their lifetime.
4. Helps to prioritize customer retention: CLV can help businesses to prioritize customer retention efforts, as retaining high CLV customers can have a significant impact on overall revenue.
5. Helps to identify opportunities for upselling or cross-selling: Knowing the CLV of a customer can help businesses to identify opportunities for upselling or cross-selling, as higher CLV customers may be more likely to purchase additional products or services.

Overall, CLV is important because it helps businesses to understand the value of their customers, which can inform marketing and sales strategies, and guide decisions about how to prioritize customer retention, acquisition and other customer-related activities. This helps businesses to optimize their resources and increase revenue in the long run.

There are a number of reasons why your Facebook CPM (cost per thousand impressions) may be high:

1. Limited audience: If your targeting options are too narrow, you may be reaching a limited audience, which can lead to higher CPMs. Try expanding your targeting options to reach a larger audience.
2. Competition: If your industry is competitive, it can lead to higher CPMs. This is because businesses in competitive industries are willing to pay more to reach potential customers.
3. Ad quality: The quality of your ad can also affect your CPM. If your ad is not engaging or relevant, it may not perform as well.
4. Ad placements: The placements where your ads appear can also affect your CPM. For example, ads that appear in the Facebook news feed tend to have a lower CPM than ads that appear in the right-hand column or in the Stories feature.
5. Ad format: The format of your ad can also affect your CPM. For example, video ads tend to have a higher CPM than image ads.
6. Bid strategy: Your bid strategy can also affect your CPM. If you are using a manual bid strategy, you may be bidding too high or too low.
7. Ad frequency: Running your ad too often can lead to ad fatigue and higher CPMs.

To lower your CPM, you can try experimenting with different targeting options, ad formats, placements, and bid strategies. Additionally, it’s important to ensure that your ads are high-quality, relevant and engaging to increase the chances of your ad being clicked and ultimately lower your CPM.

$100 is a relatively small budget for running Facebook ads, and it can limit the scale and reach of your campaign. However, it’s still possible to run a successful ad campaign with a $100 budget.

Our advice is to focus on the right optimization. We have the best results when optimizing for purchases and broad targeting. You need to tell the algorithm what you want from your ads, so if you optimize for purchases you get purchases, and optimizing for the traffic you’ll get traffic. The leads that you’ll get with traffic optimization won’t become your customers.

Setting up Google Analytics on a Shopify store is a simple process that can be completed in a few steps:

1. Create a Google Analytics account: If you don’t already have one, you’ll need to create a Google Analytics account. Go to the Google Analytics website and sign up for a free account.
2. Get your tracking code: Once you’ve created your account, you’ll be given a tracking code. This code is unique to your website and it’s what links your Shopify store to your Google Analytics account.
3. Add the tracking code to your Shopify store: To add the tracking code to your Shopify store, you’ll need to go to the Shopify admin panel. Click on the “Online Store” button and then on “Preferences.” Scroll down to the “Google Analytics” section and paste the tracking code into the box provided.
4. Verify your tracking code: You can verify that your tracking code is working correctly by going to the Google Analytics website and checking the “Real-time” section. If the code is working correctly, you should see data coming through from your Shopify store.
5. Set up goals: Once you have your tracking code set up, you’ll be able to set up goals.

Here are some steps you can take to optimize your TikTok ads for better performance:

1. Test different ad formats and targeting options: Test different ad formats such as in-feed ads, brand takeovers, and hashtag challenge ads to see which ones perform best. Also test different targeting options, such as demographics, interests, behaviors and device type to see which ones drive the most conversions.
2. Use eye-catching creative: Use high-quality and attention-grabbing videos, images, and text to make your ads stand out. Also, try to make sure your ad is relevant and interesting to your target audience.
3. Use a clear call-to-action: Make sure your ads have a clear call-to-action that encourages users to take the next step, whether it’s visiting your website, downloading an app, or making a purchase.
4. Monitor and analyze your ad performance: Regularly monitor your ad performance, and analyze metrics such as click-through rate (CTR), cost per click (CPC), and cost per acquisition (CPA) to identify areas for improvement.
5. Optimize your ad campaign: Based on your analysis, make changes to your ad campaign, such as adjusting your targeting, creative, or bid strategy, to improve performance.
6. Use the right targeting options: Use the right targeting options for your ads, such as demographics, interests, behaviors and device type, to reach the most relevant audience.
7. Test, Test, Test: Continuous testing of different ad formats, targeting options, and creative, is the key to success in TikTok ads.

By following these steps, you can optimize your TikTok ads for better performance, increase conversions, and reach your business goals.

The best metrics to measure success on TikTok Ads will depend on your specific business goals and objectives. Here’s a brief overview of some common metrics used to measure success on TikTok Ads:

1. Return on Advertising Spend (ROAS): This metric measures the revenue generated from your ad spend. It’s calculated by dividing the revenue generated by the cost of the ad campaign.
2. Return on Investment (ROI): This metric measures the overall return on your investment, including both the revenue generated and the cost of the ad campaign. It’s calculated by dividing the revenue generated by the total cost of the investment.
3. Customer Acquisition Cost (CAC): This metric measures the cost of acquiring a new customer. It’s calculated by dividing the total cost of the ad campaign by the number of new customers acquired.
4. Click-through rate (CTR): This metric measures the number of clicks on your ad per number of impressions. It’s calculated by dividing the number of clicks by the number of impressions.
5. Cost per thousand views (CPM): This metric measures the cost of your ad campaign per thousand views. It’s calculated by dividing the total cost of the ad campaign by the number of views, and multiplying by 1000.

It’s important to keep in mind that these metrics are not mutually exclusive, and it’s recommended to track multiple metrics to get a comprehensive view of your campaign’s performance. Additionally, depending on your business goals, some metrics may be more important to track than others. For example, if your goal is to acquire new customers, CAC would be a key metric, if your goal is to drive revenue, then ROAS would be a key metric.