Here are some steps you can take to optimize your TikTok ads for better performance:

1. Test different ad formats and targeting options: Test different ad formats such as in-feed ads, brand takeovers, and hashtag challenge ads to see which ones perform best. Also test different targeting options, such as demographics, interests, behaviors and device type to see which ones drive the most conversions.
2. Use eye-catching creative: Use high-quality and attention-grabbing videos, images, and text to make your ads stand out. Also, try to make sure your ad is relevant and interesting to your target audience.
3. Use a clear call-to-action: Make sure your ads have a clear call-to-action that encourages users to take the next step, whether it’s visiting your website, downloading an app, or making a purchase.
4. Monitor and analyze your ad performance: Regularly monitor your ad performance, and analyze metrics such as click-through rate (CTR), cost per click (CPC), and cost per acquisition (CPA) to identify areas for improvement.
5. Optimize your ad campaign: Based on your analysis, make changes to your ad campaign, such as adjusting your targeting, creative, or bid strategy, to improve performance.
6. Use the right targeting options: Use the right targeting options for your ads, such as demographics, interests, behaviors and device type, to reach the most relevant audience.
7. Test, Test, Test: Continuous testing of different ad formats, targeting options, and creative, is the key to success in TikTok ads.

By following these steps, you can optimize your TikTok ads for better performance, increase conversions, and reach your business goals.