Before you scale BFCM spend, know what to change first
The free Black Friday Ecommerce Strategy report shows how stronger brands approach paid-media timing, discounting, email pressure and creative readiness before peak.
BFCM gets more expensive, but that does not always mean performance gets worse
The report starts with the market context, then moves into the decisions you can still change before peak.
Paid-media timing
The typical sustained spend increase begins before Black Friday week.
Peak media cost
Meta CPM rises sharply during Black Friday week versus September.
Blended CAC
Higher media costs do not automatically mean worse acquisition economics.
The report gives you the market context first, so you can make the account decision second.
Four questions worth answering before budgets rise
Compare your timing with the broader BFCM market.
See what deeper discounting needs to earn to justify the extra margin cost.
Use observed cadence and offer timing as a reference for your own list.
Benchmark depth, concentration and refresh against similar spend levels.
Request a personalized BFCM audit
We will compare your current paid-media, email and creative setup with the patterns in the report and show you where we would look first before peak.
10 personalized audits available before peak.
About the BFCM benchmark report
Paid-media timing and peak economics, discount depth, BFCM email cadence and offer timing, plus creative depth, concentration and refresh.
No. The report is ungated and opens directly from the Read the report buttons.
The report uses aggregated ecommerce performance, advertising and lifecycle patterns available through Lebesgue.
A manual review of your current paid-media, email and creative setup using the same decision areas covered in the report.
Each audit is personalized and completed manually before peak season, so the initial batch is limited to 10 accounts.
Shopify brands trust Lebesgue to enhance their marketing. Join them and start making better marketing decisions.
