Red Flags: Multiple ad accounts

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How this test works

Our app looks for the number of active ad accounts in the last 7 days. You failed the test if we found at least 2 active ad accounts over the past 7 days.

Why we recommend having only one ad account on both Google & Facebook

  • the more ad accounts bid for the same audience, the higher the advertising price will be
  • having one ad account stops your multiple ad accounts from competing with each other, preventing the advertising price to increase artificially. 
  • it’s easier to track the performance of a single ad account than of multiple ad accounts.

How to solve this problem (hint: It’s super simple)

Move all your campaigns into a single ad account.

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