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What should be my budget for Facebook ads?

Lebesgue Changed status to publish December 6, 2023

The budget for your Facebook Ads depends on several factors, including your advertising goals, target audience, ad placements, and competition for ad space. There is no fixed budget that works for all businesses, but here are some general guidelines to help you determine your budget:

  1. Start with a small budget: If you are new to Facebook Ads, it’s best to start with a small budget and gradually increase it as you gain more experience and get better results.
  2. Consider your advertising goals: Your budget should reflect the importance of your advertising goals.
  3. Target your audience carefully: The more specific and relevant your target audience, the more efficient your ad spend will be.
  4. Factor in ad placements: The cost of advertising on Facebook varies depending on the placement of the ad. For example, ads in the Facebook Stories or Instagram Stories section are generally more expensive than those in the Facebook News Feed.
  5. Monitor your results: Regularly check your campaign results and adjust your budget as needed to get the best results.

A common rule of thumb is to allocate 10-30% of your total marketing budget for Facebook Ads. However, the actual budget for your business will depend on your specific goals and target audience. You can start with a lower budget, such as $5-10 per day, and adjust it based on the results you see.


Lebesgue Changed status to publish August 21, 2023
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