A good conversion rate for Google Ads varies greatly depending on the industry, product, target audience, and other factors. It is common for conversion rates to range from 1-5% for most businesses, but some businesses may have conversion rates as low as 0.1% or as high as 15-20%. To determine what a good conversion rate is for your business, it is best to track and compare your conversion rate over time and benchmark it against industry standards and your own goals and expectations.