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What are the dos and don’ts for running TikTok Ads? Please help. I am running an e-commerce shop on shopify and i want to start with tik tok ads.

Lebesgue Changed status to publish December 6, 2023

Hi, here are some dos and don’ts for running TikTok ads.


  1. Know your audience: TikTok is popular among younger generations, so understand their preferences, interests, and behaviors.
  2. Have a clear goal: Determine what you want to achieve through your TikTok Ads, such as increasing brand awareness, driving website traffic, or boosting sales.
  3. Create engaging content: TikTok is all about creativity and entertaining content, so make sure your ads are eye-catching, fun, and relevant to your audience.
  4. Use TikTok’s unique features: Take advantage of TikTok’s unique features, such as AR filters and music, to make your ads stand out.
  5. Use A/B testing: Experiment with different ad formats, targeting, and creatives to determine what works best for your business.


  1. Ignore TikTok’s community guidelines: Be respectful and follow TikTok’s guidelines for ad content and behavior.
  2. Neglect your brand image: Make sure your TikTok Ads align with your brand image and messaging.
  3. Overlook mobile optimization: TikTok is primarily used on mobile devices, so make sure your ads are optimized for mobile viewing.
  4. Ignore metrics and analytics: Regularly check your metrics and analytics to see how your TikTok Ads are performing and make adjustments as needed.
  5. Overcomplicate your ads: Keep your TikTok Ads simple, concise, and to the point to avoid confusing or overwhelming your audience.
Lebesgue Changed status to publish August 21, 2023
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