Should I use negative keywords in Google ads campaigns?
Yes, using negative keywords in your Google Ads campaigns can be an effective way to improve the performance of your campaigns and avoid wasting ad spend on irrelevant traffic. Negative keywords are words or phrases that you specify to prevent your ads from showing up when someone searches for those terms.
Here are a few reasons why you should use negative keywords:
- Improve relevance: By using negative keywords, you can ensure that your ads are only shown to people who are searching for products or services that you actually offer. This can help to improve the relevance of your ads and increase the chances of a click or conversion.
- Increase Quality Score: Quality Score is a metric that Google uses to determine the relevance and quality of your ads. Using negative keywords can help to improve your Quality Score, which can lead to lower costs and higher ad positions.
- Reduce wasted spend: By using negative keywords, you can prevent your ads from showing up for irrelevant searches, which can help to reduce wasted ad spend.
- Improve ROI: By using negative keywords, you can increase the chances of reaching the right audience and improve your ROI, as your ad spend is more likely to convert into sales.
When creating your negative keyword list, consider words or phrases that are not relevant to your products or services, such as “free” or “cheap” if you offer premium or luxury products. Additionally, it’s important to regularly review your negative keyword list and add or remove keywords as needed, based on your campaign performance.