To set up your Shopify products for Google Shopping Ads, you need to follow these steps:
- Sign up for a Google Merchant Center account.
- Verify your website by adding the Google Merchant Center account to your Shopify store.
- Create a data feed of your Shopify products in the Google Merchant Center.
- Create a Google Shopping campaign in your Google Ads account and link it to your Google Merchant Center account.
- Choose the products you want to advertise and set up your targeting, budget, and bidding.
- Create ad groups and write ad copy for your Google Shopping Ads.
- Launch your Google Shopping campaign.
It is important to keep your Google Merchant Center data feed up-to-date with accurate product information and pricing to ensure the best performance for your Google Shopping Ads.