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My Shopify store has been running Google Ads for some time, but we have not seen a significant increase in conversions. Don’t know what to do to increase conversions.

Lebesgue Changed status to publish December 6, 2023
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To increase the conversion rate of your Google Ads campaigns, consider the following tips:

  1. Clearly define your target audience: Make sure you have a clear understanding of who your ideal customer is and what they are searching for.
  2. Relevant keywords: Research and choose keywords that are relevant to your products and services, and that have a high search volume.
  3. Ad copy and creative: Your ad copy and creative should be compelling and clearly communicate the value of your products or services.
  4. Landing page experience: Make sure your landing page is relevant, easy to navigate, and has a clear call-to-action.
  5. Test and optimize: Regularly test and optimize your campaigns to identify what is working and what needs improvement.
  6. Ad extensions: Utilize ad extensions, such as sitelinks, call extensions, and location extensions, to provide more information about your business and encourage conversions.
  7. Bid optimization: Regularly monitor and adjust your bids to ensure your ads are being shown to the right audience at the right time.

By implementing these tactics, you can improve the conversion rate of your Google Ads campaigns and drive more sales to your Shopify store.

 

Lebesgue Changed status to publish August 21, 2023
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