Free Webinar: How AI-Powered Marketing Enables Global Scale - And Why VAT Matters
When taxes force higher product prices, new markets often look unprofitable at first glance. As a result, many brands deprioritize or exclude them entirely.
This webinar explains why that approach is incomplete — and how CPM and conversion rate at the country level change the economics of global expansion.
This webinar explores:
Why VAT and taxes alone are not a reliable signal of market profitability
How CPM varies by country
How conversion rate differs by market — even for the same product
When lower CPM and stronger conversion rates offset VAT and local taxes
How AI-powered analysis supports consistent, country-level evaluation
Join Us Live!
When
Monday, Jan 12, 2026
Time
1:00 PM ET (Eastern Time)
Where
Online via Zoom (details upon registration)
We’ll walk through practical, data-based comparisons, including:
US vs selected EU markets
CPM differences by country
Conversion rate impact on acquisition cost
→ Customer acquisition cost with VAT included
The focus is on how CPM, conversion rate, and taxes interact in real profitability calculations.
Meet the speakers
Toni Perko,
Customer Success, Lebesgue
Demet Kale,
Senior Account Manager at VATAi
SAN FRANCISCO OFFICE
SAN FRANCISCO, CA 94105
Zagreb OFFICE
ZAGREB 10000
CROATIA
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