TikTok Advertising Insights: Best Practices for Creating TikTok Ads

Reading Time: 8 minutes

The rise od TikTok in the advertising world is hard to miss. With lots of users, you might be wondering how to connect this big group of potential customers with your business and what you’re selling. TikTok is more of just having fun and being creative. In this blog post, we’re not just looking at cool pictures and creative videos; we’re figuring out what really makes your audience interested. With TikTok advertising insights we’ll learn how to make ads that people find interesting and make them take action. So, let’s start!

In a previous blog post, we went into the specifics of TikTok ads benchmarks, taking a closer look at measures like Click-Through Rate (CTR), Conversion Rate (CR), and Cost Per Mille (CPM). These benchmarks act as guideposts, helping us gauge the performance of TikTok ads.

To keep things concise here, let’s quickly recap the main points without diving into excessive detail. TikTok metrics provide vital insights into how well your TikTok ads are resonating with the audience. They’re like signposts that tell you if your ads are heading in the right direction.

Here’s a snapshot:

  • Click-Through Rate (CTR): This metric shows the percentage of viewers who interact with your ad after seeing it. It provides a sense of how engaging your ads are.
  • Conversion Rate (CR): Moving beyond clicks, CR measures the percentage of viewers who take a desired action, like making a purchase. This reflects how effectively your ads encourage action.
  • Cost Per Mille (CPM): CPM represents the cost of showing your ad to a thousand viewers. On TikTok, CPM is often lower compared to platforms with more competition. This can be advantageous for managing your ad budget.

While we won’t go deeply into these metrics and benchmarks here, it’s important to understand their significance. Monitoring these measures provides insights into the effectiveness of your TikTok ad campaigns. With these guideposts in mind, let’s explore how audiences perceive TikTok ads and the impact they can have on your eCommerce business.

Discovering TikTok Advertising Insights

Alright, let’s shift our attention to TikTok Advertising Insights. Here, we’ll find out how people look at TikTok ads and how you can use this information to create ads they really like. And the best part? We’ll figure out how to make ads that make them want to take action!

Entertaining Ads Hold Attention Longer

Imagine creating ads that are as entertaining as they are informative. On TikTok, when your ads are fun and engaging, people tend to watch them about 1.3 times longer than those that aren’t as exciting. This means if you can make your ads enjoyable to watch, you have a better chance of capturing your audience’s interest.

Tailored Ads Work Better

When you design ads specifically for TikTok, something magical happens – more people actually watch them till the end. In fact, ads made just for TikTok have a 27% higher chance of being watched all the way through compared to ads that were taken from somewhere else. So, taking the time to create ads that fit TikTok’s vibe can pay off big time.

Silent Ads Can Get Skipped

TikTok users often enjoy the app with sound. This means if your ad are without sound, it might get skipped. Research shows that users are 15% more likely to skip an ad that doesn’t have sound. This highlights the importance of creating ads that are visually interesting and can make sense even without sound.

Quick Attention Matters

TikTok is all about fast-paced fun. When it comes to ads, the first 2 seconds are crucial – about half of what people remember from an ad happens during this brief time. Within 2.5 seconds, you’ve pretty much captured most of your audience’s attention. So, make those initial moments count!

TikTok Creators Build Trust

TikTok creators have a special place in the hearts of users. When these creators talk about a brand, 58% of TikTok users say they’re more likely to trust that brand. This level of trust is higher compared to when they find out about a brand through regular ads. Collaborating with TikTok creators could be a powerful way to build credibility for your brand.

Vertical Ads and Recall

Think vertical when it comes to ads on TikTok. Ads that fit the vertical phone screen have a 9% advantage in being remembered compared to ads that are shown horizontally. This means adjusting your ad format to match how people hold their phones can make your message stick better.

Trendy Ads Get More Views

TikTok is all about trends. When your ads tap into the latest trends, they’re likely to get about 14% more views compared to ads that ignore trends. This shows the importance of staying up-to-date with what’s hot and incorporating it into your advertising strategy.

Embrace Imperfection

On TikTok, it’s not always about polished perfection. Ads that have a bit of a rough, unpolished look actually get about 33% more consideration than ads that are overly polished. This means a little authenticity and imperfection could make your ads more relatable and appealing.

Call-to-Action Ads Stand Out

Don’t be shy about telling people what to do next. Ads that include a clear call-to-action, like “Shop Now” have a 45% boost in being remembered. This highlights the importance of guiding your audience on what steps to take after seeing your ad.

These insights are your map to TikTok advertising success. By incorporating these tips into your advertising strategy, you can create ads that resonate, engage, and stand out in the world of TikTok.

TikTok Advertising Insights: Creating Ads with Best Practices

Now that you know what your audience likes, it’s time to make use of that knowledge and create ads that boost your eCommerce business. In the next part, we’ll show you the best ways to make TikTok content. These strategies will help you make ads that your audience loves and that push your business forward. Get ready to learn valuable tips that will improve your advertising on TikTok.

Make Ads Fun

Focus on making your ads enjoyable to watch. When people have fun watching, they tend to stick around longer. So, when you create ads that bring a bit of fun and joy, you’re increasing the chances that viewers will stay engaged and curious. This also means they’re more likely to remember your brand or product in a positive way.

Remember, the goal is to capture their attention, and what better way than by adding a touch of enjoyment? Use catchy visuals, maybe some humor, or a creative twist to make your ad stand out. When people are having a good time watching, they’re not just watching, they’re connecting with your content. And that’s a powerful way to turn viewers into potential customers.

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TikTok Style

When it comes to TikTok, aligning your ads with the platform’s distinct style is a potent strategy. Creating ads that seamlessly integrate into the TikTok environment can have a significant impact on viewer engagement and completion rates.

TikTok users are accustomed to a particular visual language and storytelling format. By tailoring your ads to resonate with this style, you create a sense of familiarity that resonates with viewers. This comfort factor encourages them to watch your ad until the end, as it feels like a natural part of their TikTok experience.

In contrast, using content that doesn’t align with TikTok’s style can feel out of place, leading viewers to lose interest and move on quickly. By creating ads that match the TikTok vibe, you’re not only capitalizing on viewer expectations but also increasing the likelihood of them watching your ad from start to finish.

Show, Don’t Tell

In the world of TikTok advertising, there’s a powerful tactic to keep in mind: using visuals to conquer the challenge of silent skips. Many TikTok users tend to skip ads that lack sound, which emphasizes the importance of captivating visuals that can tell a story even without audio.

To address this behavior, design your visuals to be attention-grabbing and self-explanatory. Engaging visuals can act as a hook, prompting viewers to stop and explore your ad further. Utilize text overlays, dynamic sequences, and creative imagery to convey your message effectively without the need for audio cues.

Quick Start

Picture TikTok as a stream of rapidly changing content where users make split-second decisions on what to engage with. To stand out amidst this constant flow, your ad must pack a punch right from the start. Those initial seconds serve as a make-or-break juncture where you have the golden opportunity to captivate your audience’s attention.

This strategy aligns perfectly with the viewing habits of the TikTok audience. Users are accustomed to swift content consumption and making rapid judgments. By delivering impactful content in those initial seconds, you’re catering to this behavioral norm.

Remember, the goal isn’t to convey your entire message within these opening moments, but rather to stimulate curiosity and encourage viewers to invest their time in discovering more.

Collaborate with TikTok Creators

TikTok creators are akin to digital trendsetters, individuals who have cultivated a dedicated following that resonates with their content and persona. This audience connection is built on shared interests, relatability, and a genuine rapport. By partnering with these creators, you tap into a wellspring of trust that’s already established.

It’s important to note that creator collaborations should be approached with authenticity and transparency. The creator’s endorsement must genuinely reflect their belief in your brand for it to resonate authentically with their audience. A successful collaboration doesn’t just boost your brand’s credibility; it also enriches the creator’s content, as it aligns with their style and resonates with their followers.

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Vertical Ads Work

Vertical content tends to be retained more effectively within the memory. This is attributed to the fact that vertical visuals align with the natural eye movement, resulting in improved processing and cognitive retention. When viewers encounter an ad that matches their instinctive screen navigation, it creates a cohesive and memorable experience.

This strategy is particularly relevant in a platform like TikTok, where scrolling is swift, and content is consumed in bite-sized portions. By capitalizing on vertical orientation, you’re enhancing the chances of your ad making a lasting impression within the limited timeframe of user attention.

Ride the Trend

TikTok is a platform characterized by its ever-evolving trends, challenges, and hashtags that captivate user engagement. When you integrate your ad content with these ongoing trends, you’re essentially positioning your brand within a conversation that’s already resonating within the TikTok community. This positioning not only enhances visibility but also amplifies the likelihood of your ad being noticed and engaged with.

Furthermore, trend integration showcases your brand’s adaptability and cultural awareness. It reflects your brand’s ability to stay attuned to what’s current and relevant within the TikTok community, fostering a perception of being in sync with user interests.

Keep It Real

Consider the phenomenon of relatability. When users encounter content that mirrors their own experiences or feels familiar, it creates an instant bond. In the context of advertising, this translates to ads that reflect the real world, replete with imperfections, everyday scenarios, and relatable moments.

In essence, “keeping it real” challenges the notion that perfection is paramount in advertising. By embracing authenticity, you’re tapping into a reservoir of relatability and emotional resonance. Your ad becomes a slice of the human experience, and in a sea of content, it’s this genuine connection that often has the power to leave a lasting impression.

Tell People What to Do

Incorporating a CTA isn’t just about stating a directive; it’s about creating a message that aligns with your ad’s narrative and resonates with the viewer’s journey. Whether it’s the excitement of “Shop Now” or the intrigue of “Learn More,” your CTA should encapsulate the essence of the experience you’re offering.

In essence, the strategy of “telling people what to do” transforms your TikTok ad from a mere viewing experience into an actionable opportunity. By crafting a clear and compelling CTA, you’re extending the narrative into the realm of user engagement, channeling curiosity and enthusiasm into tangible outcomes.

Summing up: TikTok Advertising Insights

And that’s all! Today, we went deep into TikTok Advertising Insights, looking at your audience and how to make ads that boost your eCommerce business. If you want more tips to make your TikTok ads even better, check out our post on optimizing them.

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