Skip to content

Tag: churn

math cover

The mathematics behind RAPP’s retention prediction

In order to explain how we calculate expected retention and expected customer lifetime value (eCLV) for subscriptions we will take a tour through our imaginary shop named Charlie’s chocolate store.
Read More
customer lifetime value cover

Customer lifetime value for subscription businesses

Do you have a clear picture of your future earnings and make plans accordingly? We explain why thinking ahead is crucial for subscription businesses.
Read More