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How we use correlation coefficients to detect trends

How we use correlation coefficients to detect trends

In order to better understand the behavior of the essential metrics in online marketing performance, it is useful to see…
Understanding correlation coefficients through online marketing examples

Understanding correlation coefficients through online marketing examples

Through this post we will introduce you to the simple mathematical concept – the theory of correlation coefficients. The interpretation…
How to predict your customer's next purchase?

How to predict your customer's next purchase?

Check out how you can use simple calculations to learn a lot about your customer preferences.
The Brains behind Smart Customer Targeting

The Brains behind Smart Customer Targeting

Learn how we built a product recommendation system using neural networks.
The mathematics behind RAPP’s retention prediction

The mathematics behind RAPP’s retention prediction

In order to explain how we calculate expected retention and expected customer lifetime value (eCLV) for subscriptions we will take…