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10 Things To Check When Your Conversion Rate Drops

10 Things To Check When Your Conversion Rate Drops

Have you noticed a sudden drop in your conversion rate? Fortunately, there are ways to fix it.
The Secrets to High Converting Landing Pages

The Secrets to High Converting Landing Pages

In this blog post, we share our tips for creating high converting landing pages and the elements of a website…
How to predict your customer's next purchase?

How to predict your customer's next purchase?

Check out how you can use simple calculations to learn a lot about your customer preferences.
How Acquisition Campaigns Influence Brand Awareness?

How Acquisition Campaigns Influence Brand Awareness?

Based on how well a campaign’s target audience is familiar with the product/brand, marketing campaigns can be roughly divided into…
The magic formula for interpreting CPC figures in Google Ads

The magic formula for interpreting CPC figures in Google Ads

If you've ever wondered how to use CPC data to analyze campaign performance, we have something that can help.
Facebook Ad Optimization: Landing page views vs. conversions

Facebook Ad Optimization: Landing page views vs. conversions

If you’re running a new campaign on Facebook and you’re unsure about which optimization strategy to use - you’ve come…
Google Ads campaign limited by budget?

Google Ads campaign limited by budget?

In this article, we explore ways of increasing the budget for campaigns whose delivery is limited by the daily budget.
Customer lifetime value for subscription businesses

Customer lifetime value for subscription businesses

Do you have a clear picture of your future earnings and make plans accordingly? We explain why thinking ahead is…
COVID-19 impact on Facebook advertising

COVID-19 impact on Facebook advertising

In this article, we’ll try to answer how the effects of virus COVID-19 impact behaviour on social networks - from…