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10 Things To Check When Your Conversion Rate Drops

10 Things To Check When Your Conversion Rate Drops

Have you noticed a sudden drop in your conversion rate? Fortunately, there are ways to fix it.
What are UTM tags and how you should use them

What are UTM tags and how you should use them

Learn everything you need to know about UTM tags. See where your traffic is coming from and how effective your…
How we use correlation coefficients to detect trends

How we use correlation coefficients to detect trends

In order to better understand the behavior of the essential metrics in online marketing performance, it is useful to see…
How We Tripled Facebook Ads Conversions with 100% ROI

How We Tripled Facebook Ads Conversions with 100% ROI

In this blog post we share our tips on how to use the day of the week analysis to scale…
Getting Started With Facebook's Marketing API, Part 1

Getting Started With Facebook's Marketing API, Part 1

According to the latest quarterly results published by Facebook, revenue from advertising in Q3 of 2020 surpassed even the last…
The Secrets to High Converting Landing Pages

The Secrets to High Converting Landing Pages

In this blog post, we share our tips for creating high converting landing pages and the elements of a website…
How to predict your customer's next purchase?

How to predict your customer's next purchase?

Check out how you can use simple calculations to learn a lot about your customer preferences.
How Acquisition Campaigns Influence Brand Awareness?

How Acquisition Campaigns Influence Brand Awareness?

Based on how well a campaign’s target audience is familiar with the product/brand, marketing campaigns can be roughly divided into…
The magic formula for interpreting CPC figures in Google Ads

The magic formula for interpreting CPC figures in Google Ads

If you've ever wondered how to use CPC data to analyze campaign performance, we have something that can help.
Facebook Ad Optimization: Landing page views vs. conversions

Facebook Ad Optimization: Landing page views vs. conversions

If you’re running a new campaign on Facebook and you’re unsure about which optimization strategy to use - you’ve come…