A good TikTok ad should be:

1. Relevant: The ad should be relevant to the target audience and their interests.
2. Engaging: TikTok users are looking for fun, lighthearted content, so the ad should be engaging, creative, and visually appealing.
3. Attention-grabbing: The ad should grab the user’s attention within the first few seconds, as TikTok users quickly scroll through their feed.
4. Short: TikTok ads are short, usually 15 seconds or less, so the ad should get its message across quickly and effectively.
5. Interactive: TikTok allows for creative, interactive ads such as filters, polls, and quizzes, which can increase engagement.
6. On-brand: The ad should align with the brand’s image and messaging, and accurately represent the brand and its values.
7. Optimal placement: The ad should be placed in the right context, at the right time, and in the right location on the app.