A good TikTok ad should be:
- Relevant: The ad should be relevant to the target audience and their interests.
- Engaging: TikTok users are looking for fun, lighthearted content, so the ad should be engaging, creative, and visually appealing.
- Attention-grabbing: The ad should grab the user’s attention within the first few seconds, as TikTok users quickly scroll through their feed.
- Short: TikTok ads are short, usually 15 seconds or less, so the ad should get its message across quickly and effectively.
- Interactive: TikTok allows for creative, interactive ads such as filters, polls, and quizzes, which can increase engagement.
- On-brand: The ad should align with the brand’s image and messaging, and accurately represent the brand and its values.
- Optimal placement: The ad should be placed in the right context, at the right time, and in the right location on the app.