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2.44K viewsMarketingTikTok Ads

What makes a good TikTok ad?

Lebesgue Changed status to publish December 6, 2023

A good TikTok ad should be:

  1. Relevant: The ad should be relevant to the target audience and their interests.
  2. Engaging: TikTok users are looking for fun, lighthearted content, so the ad should be engaging, creative, and visually appealing.
  3. Attention-grabbing: The ad should grab the user’s attention within the first few seconds, as TikTok users quickly scroll through their feed.
  4. Short: TikTok ads are short, usually 15 seconds or less, so the ad should get its message across quickly and effectively.
  5. Interactive: TikTok allows for creative, interactive ads such as filters, polls, and quizzes, which can increase engagement.
  6. On-brand: The ad should align with the brand’s image and messaging, and accurately represent the brand and its values.
  7. Optimal placement: The ad should be placed in the right context, at the right time, and in the right location on the app.
Lebesgue Changed status to publish August 21, 2023
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