The budget for marketing a Shopify store will vary depending on the specific goals of the campaign and the target audience. However, as a general rule of thumb, it’s recommended to start with a budget of at least $500 to $1000 per month for paid advertising. This will allow you to test different ad formats, targeting options, and creatives, and gather data to optimize your campaigns. Additionally, it’s important to remember that paid advertising is not the only way to market a Shopify store, and it’s recommended to also invest time in building organic reach through SEO, content marketing, and social media, as well as building an email list.
It’s also important to note that scaling a business requires more than just marketing, it requires a good product, pricing strategy, inventory management, customer service and more. A good marketing budget will help to attract customers and generate sales, but it’s essential to have a solid overall business strategy in place.