I see that a lot of people are moving to Performance Max campaigns, are these any good? Do you have nay benchmarks compared to Shopping?
Lebesgue Changed status to publish December 6, 2023
Up until recently, Shopping campaigns were the best bet for an eComm business. But recently, Google has started recommending Performance Max campaigns as a go-to strategy and this is also what we would recommend as the best option as of now.
Lebesgue Changed status to publish August 21, 2023