To add irrelevant keywords to your negative keywords list in Google Ads, you can follow these steps:
- Go to your Google Ads account
- Click on the campaign that you want to add negative keywords to
- Click on the “Keywords” tab
- Click on the “Search terms” report to see the actual keywords that triggered your ads
- Identify the irrelevant keywords that are leading to high cost and low conversions
- Go to the “Negative keywords” tab
- Add the irrelevant keywords as negative keywords, one per line.
- Click “Save”
By regularly reviewing the search terms report and adding irrelevant keywords as negative keywords, you can help reduce the number of irrelevant clicks and improve your conversion rate. Additionally, you may also want to consider adjusting your targeting settings or ad copy to better align with your target audience.