Negative keywords are keywords that you can add to your Google Ads campaign to exclude certain search terms from triggering your ads. Choosing the right negative keywords can help you improve the relevance and performance of your ads by preventing them from showing up for irrelevant or unwanted searches.
Here are some steps to help you choose negative keywords for your Google Ads campaign:
Analyze your search terms report: The search terms report in Google Ads will show you all the keywords that triggered your ads, including both the keywords you have targeted and the keywords that have been matched by Google’s broad match system. Look for keywords that are irrelevant or unwanted and add them as negative keywords.
Use keyword research tools: Use keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs to find related keywords that may be triggering your ads. Look for keywords that are irrelevant or unwanted and add them as negative keywords.
Identify common misspellings or variations of your keywords: Some users may use different variations or misspellings of your keywords, which could trigger your ads. Identify these variations and add them as negative keywords.
Consider the intent of the search: Consider the intent behind the search when choosing negative keywords. For example, if you sell a specific product, you may want to add keywords that indicate a general search for information rather than a specific search for your product.
Review and update your negative keywords regularly: Regularly review and update your negative keyword list to ensure that your ads are reaching the most relevant audience.
It’s important to keep in mind that choosing the right negative keywords can take time and patience. It’s also important to continuously monitor the performance of your campaign and make adjustments as needed.