The “learning phase” for TikTok ads refers to the initial period of a new ad campaign when the platform’s algorithm is gathering data and optimizing the campaign to reach the most relevant audience. The length of the learning phase can vary, but it typically lasts for the first 1-3 days of a new ad campaign.
After the learning phase, TikTok’s algorithm will have gathered enough data to optimize the ad campaign, and you should start to see better results in terms of ad performance. However, it’s important to note that ad campaigns should be regularly monitored and optimized to ensure they continue to perform well.
In terms of how often you should run TikTok ads, it depends on your goals and budget. If you have a limited budget, you may want to run ads on a less frequent basis. However, if you have a larger budget and want to make a big impact, you may want to run ads more frequently.
It’s important to keep in mind that running ads consistently will help you maintain a presence on the platform, and it can be more effective than running ads sporadically. It’s also important to keep testing different ad formats and targeting options to identify which ones work best for your business.