Digital marketing can help your Shopify store in the following ways:

1. Increased visibility: Digital marketing allows you to reach a large and diverse audience through platforms like Google, Facebook, TikTok, and more.
2. Targeted advertising: Digital marketing allows you to target specific audience segments based on their demographics, interests, and behaviors, leading to higher conversion rates.
3. Increased brand awareness: Digital marketing helps you build brand awareness and establish your store as a leader in your industry.
4. Improved customer engagement: Digital marketing channels like email marketing, social media, and chatbots allow you to engage with your customers and build relationships.
5. Better tracking and analysis: Digital marketing allows you to track and analyze the performance of your marketing campaigns, allowing you to make data-driven decisions about your marketing strategy.
6. Increased sales and revenue: By reaching more potential customers and building relationships with your existing ones, digital marketing can help increase your store’s sales and revenue.

In summary, digital marketing can help your Shopify store reach more customers, build stronger relationships with existing ones, and ultimately drive more sales and revenue.