I was wondering what is the best way to calculate the lifetime value of a customer.
Customer Lifetime Value (CLV) is a term used to describe the total revenue a customer will generate in the long term. The easiest way to calculate your cLTV is:
ARPU(average revenue per user)= TR (total revenue)/CQ (number of customers for a chosen time period)
Successful marketing strategies include thinking about their long-term effects and not just the current marketing performance of your campaigns. Oftentimes it’s hard to think and make decisions about the future, especially when we don’t have the data to base these decisions on. You can easily check out your customer LTV in our app. We have an LTV feature breakdown by product, state, country, discount code, and marketing channel.