Yes, it is possible to track conversions with TikTok Ads. TikTok offers various conversion tracking options to measure the performance of your ads and optimize them to meet your business goals.
One of the ways to track conversions with TikTok Ads is by using TikTok’s built-in conversion tracking feature. This allows you to track conversions that occur on your website after someone clicks on your TikTok ad. You can also use third-party tracking tools such as Google Analytics to track conversions on your website.
Another way to track conversions on TikTok is by using TikTok’s pixel tracking. A pixel is a small piece of code that you can add to your website. It allows you to track and measure the actions users take on your website after clicking on your TikTok ad. You can use this data to create custom audiences and optimize your campaigns.
TikTok also offers a range of conversion tracking events such as view content, add to cart, initiate checkout, and purchase. With these events, you can track the actions that users take on your website after they click on your TikTok ad.