Yes, you can run Facebook ads through Shopify using the Facebook Sales Channel or the Facebook Shop app in the Shopify app store. The Facebook Sales Channel allows you to create and manage Facebook ads directly from your Shopify admin, while the Facebook Shop app allows you to create a Facebook Shop and sell products directly on your Facebook page. Both options make it easy to connect your Shopify store to Facebook ads and promote your products to a wider audience.
Additionally, you should also use the Facebook Pixel and Conversions API (CAPI) to track your store’s conversion and retarget the visitors through Facebook ads. The Facebook pixel is a small piece of code that will be installed on your Shopify store and track the visitor’s actions on your store.
It’s important to note that Facebook’s policies are subject to change. So it’s better to check their policies and guidelines before setting up the store and running ads.