The cost of TikTok ads compared to Facebook ads can vary depending on several factors such as the specific ad format, targeting options, and competition.
TikTok, as a newer platform, has lower competition than Facebook, and therefore, the cost per thousand impressions (CPM) and cost per click (CPC) for TikTok ads tend to be lower than Facebook ads. However, this can change as the platform matures and competition increases.
Additionally, TikTok has a younger user base compared to Facebook, so it may be more effective for reaching younger demographics, but also less effective for older demographics.
It’s also important to note that TikTok’s ad formats are different from Facebook’s, so the cost and performance of the ads may also vary. For example, TikTok’s most popular ad format is the “In-feed” video ads, while Facebook’s is the “Dynamic Ad” format.
In summary, the cost of TikTok ads compared to Facebook ads can vary depending on several factors, but in general TikTok ads tend to be cheaper than Facebook ads, but this can change as the platform matures and competition increases.