Google Ads Benchmarks for Search Campaigns: What You Need to Know in 2023

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As with any marketing channel, it can be hard to tell whether your campaigns are hitting the mark or falling short. That’s where Google Search ads benchmarks come in handy. By comparing your campaign’s performance to industry standards, you can get a sense of how you’re doing and where you can improve.

So, in this blog post, we’ll take a look at some of the key Google ads benchmarks for search campaigns, including click-through rate (CTR), cost per click (CPC), and conversion rate (CR).

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Let’s start with CTR. 

CTR or Click Trough Rate is a metric that measures how many people clicked on your ad after seeing it. According to our data, CTR in search campaigns for e-commerce businesses is around 13.7%.

google search ads benchmarks ctr graph

It’s important to know CRT benchmarks so you can better optimize your campaigns. Comparing CTR to industry benchmarks can quickly tell you how your campaigns are performing. A low CTR can indicate that your ads are not relevant to your audience or that your ad copy needs improvement.

Google Search Ads Benchmarks: CR

After exploring CTR, let’s check the CR benchmarks for search campaigns.

CR or Conversion Rate is the percentage of users who click on your ad and then complete a desired action on your shop, such as making a purchase. The average CR for search campaigns is around 2.73%.

By tracking your CR and comparing it to industry benchmarks, you can identify areas of your ad campaign that may need improvement, as well as opportunities for optimization. 

Improving your CR can lead to better ROI and help you achieve your advertising goals more effectively.

Google Search Ads Benchmarks: CPC

The last but not least metric is CPC. 

CPC or Cost per Click is the amount you pay each time a user clicks on your ad. Our data show that CPC in March is around $0.78.

CPC benchmarks help you to determine the competitiveness of your search campaigns. If your CPC is significantly higher than the industry average, maybe you’re bidding too aggressively on keywords.

On the other hand, if CPC is lower than the industry average, it could mean that you’re not bidding high enough to reach your audience effectively.

Summary: Importance of Benchmarks

To improve the performance of your Google ads search campaigns, it’s important to compare your metrics to industry benchmarks. Key benchmarks to monitor include click-through rate (CTR), cost per click (CPC), and conversion rate (CR).

Understanding these benchmarks helps you optimize your campaigns for better results, achieve better ROI, and make better decisions about your advertising budget.

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