In recent years, Facebook has introduced several new advertising options for e-Commerce businesses. One such option is the Tailored Sales Campaign, which is designed to streamline the advertising process and provide better results for businesses. But how does this new campaign type perform compared to the traditional Manual Sales Campaign? In this blog post, we’ll take a deep dive into the key metrics and compare Tailored Sales Campaign benchmarks with the Manual Sales Campaign. Furthermore, we’ll explore how businesses can use data to determine which campaign type is the best fit for their specific needs, and how the Lebesgue: Marketing & LTV app can help. So, let’s get started!
Tailored Sales Campaign Benchmarks
First, to provide a thorough comparison between the Standard Sales Campaign and the Tailored Sales Campaign, it is important to conduct tests in a controlled environment. In this case, it means using the same ad creative, landing page, and audience targeting for both campaign types.
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By doing so, you can accurately compare the results of each campaign type and determine which one performs better for your business. Let’s dive deep into Tailored Sales Campaign benchmarks!
In our test, we found that Tailored Sales Campaigns had an average CPM of $25, which was 80% higher than the average CPM of $14 for Manual Sales Campaigns. In addition, the CTR for Tailored Sales Campaigns was slightly lower at 2.41% compared to 2.56% for Manual Sales Campaigns. The Conversion Rate (CR) for Tailored Sales Campaigns was significantly higher at over 40%, but the higher CPM and lower CTR did not justify the increase in CR.
As a result, the Return on Ad Spend (ROAS) was almost 45% lower with Tailored Sales Campaigns compared to Manual Sales Campaigns.
In conclusion, the results of our test showed that Manual Sales Campaigns outperformed Tailored Sales Campaigns in terms of ROAS and CAC.
However, it’s important to note that these results may vary from business to business, and the best campaign type for your business may depend on various factors such as audience targeting, ad creative, and landing pages.
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And at the end, we like to share with you that we recently posted updated benchmarks, insights, and best practices regarding Advantage+ Shopping Campaign. If you’re interested in knowing how your campaign is performing, we highly recommend that you check it out.