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Facebook ad placements

Facebook Ad Placements: Why you should use automatic placements

Wondering which Facebook ad placements deliver the best results? Follow our guide to learn why we always recommend using automatic placements.
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What are UTM tags and how you should use them

Learn everything you need to know about UTM tags. See where your traffic is coming from and how effective your marketing campaigns are.
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How we use correlation coefficients to detect trends

In order to better understand the behavior of the essential metrics in online marketing performance, it is useful to see whether there is a continuous growth or decline of an observed variable over time.
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Understanding correlation coefficients through online marketing examples

Through this post we will introduce you to the simple mathematical concept – the theory of correlation coefficients. The interpretation and application of this theory allow us to analyze the relationship between variables. We will explain, in detail, some ideas that lie behind the theory.
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Facebook’s Structure for Scale: How-to & Best Practices

Drowning in too many different campaigns and ad sets in your Facebook Ads manager? Follow this guide to learn how to structure your Facebook ad account the right way.
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How to Master Facebook Ad Targeting

Facebook gives you a ton of options, but the question is which audience your business speaks to the most? Follow our guide to discover all the targeting options and how to use them properly.
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How We Tripled Facebook Ads Conversions with 100% ROI

In this blog post we share our tips on how to use the day of the week analysis to scale Facebook ads performance.
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Getting Started With Facebook’s Marketing API, Part 1

According to the latest quarterly results published by Facebook, revenue from advertising in Q3 of 2020 surpassed even the last quarter of the previous year, the time of year when the spending on advertising is the highest due to both Black Friday/Cyber Monday campaigns, and due to the Christmas season.
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The Secrets to High Converting Landing Pages

In this blog post, we share our tips for creating high converting landing pages and the elements of a website you should keep an eye on.
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How to predict your customer’s next purchase?

Check out how you can use simple calculations to learn a lot about your customer preferences.
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