Wondering which Facebook ad placements deliver the best results? Follow our guide to learn why we always recommend using automatic placements.
In order to better understand the behavior of the essential metrics in online marketing performance, it is useful to see whether there is a continuous growth or decline of an observed variable over time.
Through this post we will introduce you to the simple mathematical concept – the theory of correlation coefficients. The interpretation and application of this theory allow us to analyze the relationship between variables. We will explain, in detail, some ideas that lie behind the theory.
Drowning in too many different campaigns and ad sets in your Facebook Ads manager? Follow this guide to learn how to structure your Facebook ad account the right way.
In this blog post we share our tips on how to use the day of the week analysis to scale Facebook ads performance.
According to the latest quarterly results published by Facebook, revenue from advertising in Q3 of 2020 surpassed even the last quarter of the previous year, the time of year when the spending on advertising is the highest due to both Black Friday/Cyber Monday campaigns, and due to the Christmas season.
In this blog post, we share our tips for creating high converting landing pages and the elements of a website you should keep an eye on.